Apple, Google, Amazon Are About To Launch New Gadgets: What To Expect


Apple launches iPhone 13 in the UK

Ming Yeung | Getty Images

Apple, Google, Amazon, Samsung and more are gearing up for a busy fall filled with lots of new gadget launches.

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It’s like a clock. Big tech companies are launching the latest products, like phones, watches or even flying security robots and drones, starting in August and running through November to prepare for the holiday shopping rush.

Samsung will launch it next week, August 10, when it announces new folding phones, giving it a chance to grab consumers before Apple holds its iPhone event in September. New products introduced at Apple’s fall events have a direct impact on the company’s bottom line. The holiday quarter is usually Apple’s biggest. It reported record revenue last year for the quarter ended Dec. 25, for example.

Meanwhile, Google has promised to launch its next phone with an all-new chip, and its first Apple Watch competitor, this fall. And don’t forget Amazon: It usually announces new Echos, Fire TV products, and occasionally a few surprises, like last year’s Astro Robot, at an event held between September and November.

There are plenty of them, so here’s a rundown of what to expect.

Samsung Galaxy Z Fold 2

Samsung

Here’s what to expect: Samsung will debut the next generation of its foldable smartphones — the teasers have confirmed that — including the Galaxy Z Fold 4 and Galaxy Z Flip 4.

Customers can already reserve any of these new smartphones, although they have yet to be announced. Some of the biggest complaints about foldable phones have been the price of the high-end Galaxy Z Fold model and the obvious seam that interrupts the phone’s display. Any price drop or upgrade to make the crease less obvious will be notable. Samsung usually announces new headphones, tablets, and smartwatches to compete with Apple’s iPad, AirPods, and Apple Watch.

Here’s what he launched last August: Last year, Samsung unveiled the Galaxy Z Fold 3, which was priced at $1,799 and the Galaxy Z Flip 3 for $1,000. He also announced the Galaxy Buds 2 headphones and the Galaxy Watch 4.

Customers walk past a digital display of the new green color Apple iPhone 13 pro inside the Apple Store on 5th Avenue in Manhattan, New York on March 18, 2022.

mike segar | Reuters

Here’s what to expect:

Apple is reportedly planning four iPhone 14 models this year, according to Bloomberg, which says we can expect new features like an always-on display on higher-end Pro models. The same report says Apple may abandon the 5.4″ iPhone mini and instead launch a more affordable large-screen iPhone with a 6.7″ screen. This suggests that Apple will launch an iPhone 14, an iPhone 14 with a larger screen, iPhone 14 Pro and iPhone 14 Pro Max.

Apple is also expected to unveil three new variants of the Apple Watch, including a new entry-level SE model, a standard Series 8 and a rugged extreme sports edition, according to Bloomberg. The AirPods Pro headphones are due for an update, and there’s still talk of Apple’s first mixed reality headset, but those could come later too.

Still, Apple’s mixed reality headset would mark the company’s first major product launch since it unveiled the Apple Watch in 2015. The headset will combine elements of virtual and augmented reality, allowing users to place digital content above the real world, according to Bloomberg. Apple has been hard at work on VR content, enlisting Jon Favreau to develop video content for its headset, The New York Times said in June.

What he launched last September: Last year at its fall product event Apple announced a new iPad and iPad mini, the Apple Watch Series 7, iPhone 13, iPhone 13 mini and iPhone 13 Pro Max.

Google Pixel 7 and 7 Pro

Google

Although Google doesn’t make much revenue from its hardware business, it will release its first smartwatch and the Google Pixel 7 as it continues to try to build momentum in the hardware market.

Here’s what to expect: Google has announced gadgets in October for years. Last May at its D/S event, Google teased what’s on deck. Its latest phone, the Pixel 7, will have a second-generation Tensor processor and a glass design with a new aluminum camera bar. A larger Pixel 7 Pro model will come with a triple-lens camera. But we don’t know much about what’s new on the phones, like pricing, or what the cameras and new chip are capable of, so expect to hear all about that.

Google also teased its Pixel Watch, the company’s first smartwatch, which will launch this fall. In a May 11 tweet, Google said the watch “features the best of Google, plus Fitbit health and fitness experiences.” So, expect some kind of software link that provides new fitness and health features.

We may see updates to at least one Google Nest product. A recent FCC filing by Google described a product they’re working on as a “wireless device,” with connectivity ports similar to current Nest devices, according to 9to5Google. It hasn’t announced any new thermostats or Nest speakers since 2020, so those might be on deck.

What he launched last year: Last August, Google announced new Nest cameras and doorbells. Then, in October, Google revealed all the details of its Pixel 6 and Pixel 6 Pro smartphones. They are the first smartphones to run on Google’s Tensor chip instead of Qualcomm’s processor.

Amazon Echo Show 15

Amazon

Here’s what to expect: Amazon historically holds its hardware event in the fall, when it announces a slew of gadgets, ranging from new Echos (like last year’s Echo Show 15, pictured above) to glasses with built-in Alexa and more Again.

The fourth-generation Echo speaker launched in October 2020, so an update is expected unless Amazon continues to experiment with new form factors. Likewise, Amazon usually announces updates to its Fire TV products in the fall.

For the past two years, Amazon’s Ring has teased the Ring Always Home Cam, a flying drone camera for home security. It still hasn’t launched, so we may know when it hits the market.

Here’s what he launched last year: Amazon had few surprises in store last year, so this year could be just as exciting. Amazon has launched its Astro Home Robot, which is still available by invitation only. It also announced its first smart thermostat, the first Amazon-branded TVs, the Echo Show 15, and a new Halo View fitness tracker.

This photo from Oculus shows what it could be like to play in an apartment.

Oculus

Here’s what to expect: Meta, formerly Facebook, may have a new virtual reality headset on deck.

Bloomberg said in July that Meta is preparing to announce the Meta Quest Pro virtual reality bundle later this year. It will cost over $1,000 and will have a better screen, improved cameras and support for improved graphics.

Meta’s Quest 2 headset is currently the most popular on the market. As other players enter the race to develop the so-called “metaverse,” Facebook’s parent company will need to keep advancing its hardware to stay ahead. And he might want to release something before anything Apple plans.

Here’s what he launched last year: Last September, Facebook unveiled its updated Portal Video Calling Devices. He hasn’t released a new version of his Oculus device since September 2020.

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