Besafe, which allows hotels to offer customers reservations with insurance, raises €1.2 million


BeSafe Group, the startup that launched the booking package with travel insurance “ BeSafe Rate concluded a new round of investment of 1.2 million euros to accelerate the development of technology and insurance services for tourism. The round was led by CDP Venture Capital Sgr and Prana Ventures SICAF. Leonardo Saroni, partner at Prana Ventures and with more than 10 years of experience in product and marketing leadership at Booking.com, will join BeSafe’s board of directors.

The new investor commitments underscore the company’s significant growth and confirm the success of its market validation phase, which was achieved with the first pre-seed round in 2021.

BeSafe helps hotels increase direct bookings, facilitate advance payments and offer customers new and unique services, allowing travelers to be protected against the possibility of losing money in the event of cancellation . In fact, BeSafe Rate was created to meet this need, by offering accommodation structures a payment guarantee, thanks to the activation of a special rate that includes cancellation insurance. In case of cancellation, with BeSafe Rate, customers can be fully reimbursed by the insurance company. Thus, the accommodation structure is relieved of this burden and its income is guaranteed.

BeSafe Rate offers a prepaid rate including travel insurance, fully integrated with the main hotel reservation software.

Alessandro Bartolucci, CEO and co-founder of BeSafe Group: Our Insurtech and Fintech solutions meet the needs of hotels: More than 1,300 establishments have chosen us, including Best Western, Voihotels of the Alpitour group and many others, and more than 150,000 tourists have traveled safely with us to here. This round will support BeSafe’s growth and accelerate its expansion in Europe. After our launch in Italy, we are now present in Spain and Portugal and ready to deploy in France, Austria and Greece.

BeSafe’s growth is linked to its ability to anticipate market trends which, at a critical moment for the hospitality industry, helped transform the negative aspects of the pandemic into an opportunity for accommodation structures to offer value added servicessaid Stefano Molino, Head of Accelerator Fund at CDP Venture Capital Sgr.

Leonardo Saroni: Among the many startups analyzed in recent months in the Traveltech sector, BeSafe is the one that solves a problem for hoteliers and travelers in a simple way with a scalable solution ; this is why we believe that BeSafe can become an international player in the hospitality services market.

The Company’s services also include BeSafe Pay, a PSD2-compliant payment gateway that automates the management of hotel reservations with a focus on data security and cost reduction.

BeSafe Rate and BeSafe Pay are now included in BeSafe Suite, the solution all in one » designed for the hospitality industry.

About BeSafe Group

BeSafe Group is a “ hospitality business process specialist with in-depth knowledge of digital service delivery automation. BeSafe designs, develops, distributes, delivers and maintains digital services and software solutions that digitize service offerings for traveler accommodation operators and their guests. The solutions currently available are: (1) BeSafe Rate, the hotel’s prepaid rate with cancellation and travel insurance coverage included, and (2) BeSafe Pay, a tailor-made reservation payment management and processing solution for hotels which corresponds to the often complex process of hotels. Payments.

About CDP
CDP Venture Capital SGR – Fondo Nazionale Innovazione CDP Venture Capital is an asset management company (70 % CDP Equity and 30 % Invitalia) with more than €1.6 billion in assets under management. Its objective is to make venture capital an essential pillar of Italy’s economic development and innovation, creating the conditions for the global and sustainable growth of the venture capital ecosystem. It operates with a series of funds that aim to support start-ups at all stages of their life, making direct and indirect investments.

About Prana Ventures
Prana Ventures SICAF EuVECA is an operational venture capital fund that invests in seed and post-seed stage technology startups. With an AUM of over €34 million, Prana Ventures aims to nurture next-generation entrepreneurs with financial resources and operational support to promote growth and maximize seed value.



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