In order to mark this new transition, CARTE Assurances unveiled this Wednesday, June 15, 2022 during a press briefing held at its headquarters in the Center Urbain Nord, its new visual identity as well as its institutional signature.
Illustrated by a capital C, the new logotype embodies a change in brand posture involving novelty, simplicity and modernity without drawing a line under its visual heritage. The CARTE Assurances logo symbolizes the values of protection and security offered by the company to its policyholders.
Indeed, from this Wednesday, June 15, 2022, all the points of contact with the brand, starting with the signage of the agencies, the digital device, the communications are harmonized around this visual identity in tune with the times. Dynamism, innovation, international openness and responsible involvement with the start-up ecosystem are the levers to which “CARTE Assurances” is committed to consolidate its performance and approach the future with confidence.
For more than 45 years of existence, CARTE Assurances has, thanks to its teams, its network of general agents and its partners, left its mark on the insurance market. And with this objective, “CARTE Assurances” continues to push the challenges even further in order to keep up with the times.
“CARTE Assurances” is a key player in the Tunisian insurance market. While it has always occupied an important place in the coverage of individuals, the company has for several years been the leader in the business risk market.
Always placing digitization at the heart of its development strategy CARTE Assurances was the first Company on the market to acquire a complete electronic signature solution since 2020.
Today, the needs of policyholders have changed and evolved, and in order to respond to this change, CARTE Assurances strives to stand out once again by aligning itself with all the new market requirements.
Modernize the practice of insurance
The new signature therefore supports the futuristic vision of the brand, which aims to modernize the practice of insurance through new services with high added value. By anticipating the expectations of a target in search of excellence, “CARTE Assurances” has chosen to place itself in a permanent dynamic of innovation and contribution to the progress of its policyholders.
A new, more intuitive website goes hand in hand with this new futuristic spirit. A 360° campaign will be rolled out nationwide. Other new features will also be unveiled soon.
Aware that openness to the world and Africa in particular is a sine qua non condition for continuing to develop its network and its international references, “CARTE Assurances” has become since 2017 the reference shareholder of the Senegalese company ASKIA ( a multi-branch insurance company) which has already implemented the CARTE visual charter.
Since its creation in 1976, CARTE Assurances has always worked to put its expertise to the benefit of a clientele of individuals, professionals and companies in order to support them in the choice and implementation of insurance plans that adapt to their needs. And it is thanks to the trust of its customers and the professionalism of its teams that the company has been able to maintain a leading position for business and individual risks for several years.