It is in a spirit of sharing and refreshment that Coca-Cola Morocco launched its first edition of the Coca-Cola Food and Music Festival in Casablanca, Agadir and Tangier. Placed under the sign of culinary and musical experiences but also of sharing, these days welcomed large communities who gathered around the iconic brand.
The event was built around different cuisines from around the world, reflecting Coca-Cola’s desire to unite and bring people together. It is therefore around the highlighting of 10 types of cuisine, flavors and delicacies that the magic took place. And to share it with as many people as possible, the Coca-Cola Food and Music Festival went to meet young communities in Casablanca (from June 4 to 5) in Agadir (June 18-19), then in Tangier (2- July 3).
In order to access it, all you had to do was show up with 3 caps of Coca-Cola in hand. A process that already set the tone for these weekends punctuated with surprises. The festival indeed surprised the participants by welcoming on stage several Moroccan artists for concerts: Zouhair Bahaoui, Manal, Salma Rachid and even DJ Red Supa performed their signature songs. They performed in front of an audience of fans of all ages and backgrounds.
” Our goal was to bring Coca-Cola, cooking, music and entertainment, during magical events. For this, we have collaborated with Chefs, restaurateurs, as well as artists, each more talented than the other, whom we have taken to meet our young Moroccans across the territory. We have made it a point of honor to ensure that more people can enjoy, refresh themselves and create memories” said Islam Ouchaou, Marketing Director of Coca-Cola Morocco.
In total, more than 15,000 people across the Kingdom gathered around the Coca-Cola – Food – Music fusion by participating in this first edition of the Festival.
The Coca‑Cola Company (NYSE: KO) is a beverage company with products sold in more than 200 countries and territories. Our company’s goal is to refresh the world and make a difference. Our brand portfolio includes Coca‑Cola, Sprite, Fanta and other soft drinks. Our hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, Powerade, Costa, Georgia, Gold Peak, Honest and Ayataka. Our nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We are constantly transforming our portfolio, from reducing sugar in our beverages to bringing innovative new products to market. We seek to positively impact the lives of people, communities and the planet through resourcing water, recycling packaging, sustainable sourcing practices and reducing carbon emissions across our value chain . Together with our bottling partners, we employ over 700,000 people, helping to create economic opportunity for local communities around the world.
In Morocco, The Coca-Cola Export Corporation – Morocco Branch and the three bottlers ECCBC Morocco, ABC and SBGS, form the Coca-Cola System in Morocco and produce 100% of their drinks in their 6 factories across the territory. They directly employ 3,200 people and indirectly 23,400 people. For each job created in the Coca-Cola System in Morocco, 6 additional jobs are created through the value chain on the national territory, thus contributing to the development of the national economy. Through its iconic international brands such as Coca-Cola, Sprite or Fanta, but also its local brands such as Hawaii and Pom’s, The Coca-Cola Company in Morocco is the national leader in soft drinks and serves more than 150,000 customers across the kingdom. The company is also present in the water segment with Ciel and Bonaqua, juices with Cappy Pulpy, and improved water with Aquarius. Determined to promote the construction of sustainable communities, The Coca-Cola Company in Morocco pursues a proactive corporate social responsibility (CSR) policy, articulated around three priority areas, namely the preservation of water resources, the empowerment of young people and women and recycling.
Source: Official press release