Google Local Pack: What is it?


Google Maps is a tool that we easily take for granted.

Looking for a tasty new restaurant? Google Maps pulls up the hottest spots near you.

Need a local plumber? Google Maps will show you the providers with the best customer reviews.

– Advertising –

Google Maps offers a huge advantage to users looking for businesses – and businesses looking to attract customers.

That’s why the Google Map Pack is prime real estate for businesses hoping for more online and local traffic.

What is the “Google Local Pack”, you ask?

In this guide, we’ll tell you all about it, which features matter most, and how to use it to drive leads to your business.

What is the Google Map Pack?

The “Google Map Pack” (or Google Local Map Pack) is a prominent section in Google’s local search results that presents the top-ranked local listings for your location or the search location.

In Google Map Pack, businesses are listed along with their geographic location, contact details, opening hours, and other useful information.

Users can click on an ad to learn more about the business, call the contact number, or view Google Maps navigation to the physical location of the business.

Google screenshot, September 2022

The Google Map Pack is displayed as a set of three or more Google Maps results when a user searches for a local business. Google calls the search result that its algorithm interprets as the most relevant to its search.

These Google Maps results usually appear above traditional organic search results because the algorithm understands that the user’s search intent is to find a physical location.

Google Map Pack makes it easier for users to find the specific business they are looking for or browse businesses in a particular category (eg restaurants, retail stores, etc.).

The Map Pack provides business contact details, address, website link, hours of operation, prices, photos, customer reviews, and more.

Local Map Pack Stats You Need to Know

Almost 1 in 3 of all mobile searches are location-specific, and Google is the primary search engine users use to find local businesses.

In fact, 99% of consumers surveyed by Brightlocal have used the internet to find local businesses in the past year.

With that in mind, optimizing for the Google Map Pack is one of the best local SEO strategies businesses can use to drive local traffic.

It starts with building an online listing and website, then optimizing the search terms your target audience uses to find businesses like yours.

As mentioned, the Google Map Pack also brings the benefit of showcasing customer reviews.

And with 94% of consumers saying positive reviews make them more likely to use a business, it’s a feature businesses should consider.

Want to know why the Google Map Pack is important for SEO? Read on and find out more local SEO stats on Search Engine Journal.

Why Google Map Pack is important for SEO

The Google Map Pack occupies top real estate in Google’s local search results. This is an important placement for businesses because the #1 spot gets the highest click-through rate of any ad.

To rank high in the Map Pack, businesses often need to use local SEO strategies.

The Map Pack is important for SEO because it can be a strong driver of organic traffic if optimized correctly.

Optimizing for Google Map Pack brings many benefits, including:

  • More organic traffic – Higher placement in the Google Map Pack often means higher click through rate, driving more traffic to your business website.
  • More local traffic – A high ranking in the Map Pack means your business is one of the first listings users see when searching for a business, which means they are more likely to navigate to your physical location via Google Maps .
  • No more phone calls – Reaching the top of the Google Map Pack could attract more users and encourage them to call your business directly. This can lead to more leads for your business.
  • Competitive advantage – Ranking higher than your competitors in the Map Pack could lead to more customers, which would lead to more customer reviews and greater overall visibility. For Your Business. In a competitive market, this can make all the difference.
  • More mobile traffic – The Map Pack takes up most of the visual real estate on a mobile phone screen, so users are quicker to respond and more likely to pick up your ad on the go.
  • Enterprise SEO – Users often ignore businesses that don’t meet the parameters for a specific location, which can be a huge problem if you have a large business. Geo-specific listings for your physical locations can be an important traffic driver for your business.

Google Map Pack fields and features

Google Maps offers a range of business and consumer features, most of which serve to provide a better user experience.

The goal of Google Maps is to make it easier for users to find and interact with the business they are looking for in local search.

As a marketer or business owner, there are some important features of Google Map Pack that you should know:

  • Company Name – The name of the company; when clicked, the hyperlinked business name directs users to the complete Google Business Profile listing button
  • Rating – Number and quality of opinions; usually displayed as both a number (out of 5) and stars
  • Price – The assumed cost of a company’s services or products; usually displayed as a series of dollar signs (e.g. $$$)
  • Address – The physical address of the company
  • Opened closed – Specifies whether a business is currently open or closed, based on its opening hours
  • Hours – The opening or closing hours of a business; include day and times (open to closed)
  • Description – A concise description of the business (e.g., “Seasonal Italian cuisine and wine pairings”)
  • Service Options – Specifies whether a business offers in-store pickup, online ordering, dine-in, delivery, etc.
  • Label – A characteristic that designates the type of business (for example, “Italian” or “men’s clothing store”)

There are many other features included in the comprehensive list of Google Business Profiles including website link, phone number, photos, popular times, driving directions, customer reviews, etc.

Also, users can contribute to Google Maps to update listings and add additional information.

There is no single, guaranteed way to rank in the Google Map Pack.

On the contrary, ranking in the Map Pack requires a combination of local SEO strategies to improve its local ranking.

Here are some fundamentals of ranking in Google Maps:

Create a Google Business profile card

The very first step is creating or claiming your Google Business profile listing.

This may involve finding and “claiming” an existing business listing or creating an entirely new listing for your business.

Google Business Profile is a free platform that allows you to showcase your business information and basically rank in the Map Pack.

However, your ranking position will depend on how well your listing is optimized, how many positive customer reviews you have, how well your website is optimized, and various factors.

Once you’ve created or claimed your listing, you can start optimizing for Google Maps by following local SEO best practices.

Optimize your listing and get reviews

To optimize your listing, you’ll want to fill in as much information about your business as possible (accurately!).

This means adding your address, phone number, hours of operation, website link, business description, tags, photos, and all of the “features” mentioned above.

Additionally, there are a few features that are important ranking factors for your business, such as number and quality of reviews and keyword usage.

Google itself offers a wealth of resources to help you fill out your ad.

Follow the Google Business Profile SEO Guide for more tips on optimizing your GBP.

Embed Google Maps on your website

Once you have created your Google Maps listing, you can embed the map on the Contact page (or similar page) of your website.

Having a map for your business can make it easier for users to find and navigate your physical location.

Also, optimizing your website for local SEO can help you rank in local organic search results.

Local SEO can help boost your local Map Pack listings and organic rankings. This gives users multiple opportunities to find your business before your competitors.

Optimize for Google local pack to get more traffic

The Google Map Pack serves to help users find relevant businesses and easily find the coordinates of their favorite local getaways.

If you’re a business owner, optimizing for the Google Map Pack is a key way to drive more local and online traffic.

Local SEO is the main method used to optimize the Map Pack, but involves a variety of strategies.

First, optimizing the Google Business profile, which is the main way to host your ad.

Other strategies are used to then optimize your listing for keywords, get more reviews, and ultimately rank above your local competitors.

Want to rank higher in the Map Pack?

Discover the latest new local seo strategies and tips.

More resources:


Featured Image: BestForBest/Shutterstock



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