A report released in April shows that Google provided $9.67 billion in economic activity in Utah in 2021.
Google’s Economic Impact Report for Utah shows that more than 192,000 businesses in Utah received directions requests, phone calls, reservations, reviews and other direct connections to their customers through Google.
Additionally, it shows that Google provided $5.6 million in free advertising to nonprofits in Utah through the Google Ad Grants program.
The company has had Google Fiber offices in Provo and Salt Lake City for more than five years, according to a press release.
Samantha Heyrich, Google’s public affairs spokeswoman, said the economic impact report for Utah was calculated by estimating the economic activity provided to businesses, publishers, nonprofits, creators and developers through Google Search, Google Play, YouTube, Google Cloud and Google advertising.
“Our estimate is conservative in this regard and we do not include the economic impact of our in-state employees or other Google products,” she said.
Google’s full methodological report is available at bit.ly/3vHCrlx.
Heyrich also said Google’s economic impact varies by state and how businesses, nonprofits, publishers, creators, and developers use Google tools.
For example, Google provided $1.1 billion of economic activity to Idaho, $10.06 billion to Arizona, $9.23 billion to Colorado, and $5.4 billion to Nevada.
The US Impact Report also shows that Google invested more than $7 billion nationwide in data centers and offices, and donated $263 million to nonprofits. local profit.
Economic impact reports for other states are available at bit.ly/3scfViA.
The Baby Cubby
Google’s Economic Impact Report for Utah highlighted several local businesses that have benefited from using Google tools, including: The Baby Cubby in American Fork.
Founders Cameron and Jacquelyn Muir started the company in 2013 when they felt dissatisfied with their shopping experience for their children.
Their physical store (586 N. 900 W., American Fork) and e-commerce site aim to make it easier to make decisions and purchase baby gear.
With the help of tools like Google Ads and a Google Business profile, they’ve achieved a 300% increase in online sales since 2019.
The Muirs have also created over 500 YouTube videos that offer product reviews and how-to guides for parents.
Cameron said they use a variety of Google tools in their business, from Google Analytics to Google Docs and Sheets.
Jacquelyn added that Google tools are “extremely transparent” and easy to use.
“Find joy in what you do”
Cameron said The Baby Cubby’s unique value lies in creating a shopping experience that reflects the huge life transitions parents go through when they have a child.
With so many baby products, deciding which ones to buy can be overwhelming, he said. That’s why The Baby Cubby tries to be a resource for parents navigating the baby products market for the first time.
“I’ve talked to a lot of moms who legitimately had panic attacks when they started shopping for their kids,” Cameron said. “So we want to create this experience where, instead of being discouraged or overwhelmed, parents can be excited about this stage of their life. »
Google has played a big role in marketing this kind of experience to its customers, Jacuelyn said.
For example, their YouTube channel, which they’ve been running for about five years, has over 23,000 subscribers and gets 185,000 views per month. The channel has a total of over 11 million views.
Jacquelyn also gave some advice to aspiring business owners: make sure your heart is in what you do.
“Make sure you’re passionate about it,” she said. “If your main goal is to make a quick buck here or there, then you won’t find joy in what you’re doing. »
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