Google Search Console had added “translated results” to the search appearance filter in performance reports today. This filter lets you explore how searchers who get translated results interact with your content on Google Search.
How to access this filter. You can access this filter by logging into Google Search Console, clicking on your performance report, then clicking on the “+new” filter and selecting the search appearance for “translated results”. Here is a screenshot of how to access the filter:
Translated results report. This report will break down queries, pages, countries, devices, etc. that these searchers use to find your content on Google Search. Again, when you filter by “translated results”, this will filter the report to show you only those who get translated results. Here is a screenshot of this report:
Learn more about translated results. Searchers seeing translated results will likely be those who are based somewhere in India and speak Indonesian, Hindi, Kannada, Malayalam, Tamil, Telugu languages. Google will automatically translate the link title and description it displays in your site’s featured snippet search results. When that user clicks on the result, Google Translate will likely translate your page as well.
We covered this in more detail when Google released their translated help document last year.
As we covered here, the Translated Results Help document explains how Google can automatically translate search result snippets from the language they were written in to the language of the Google search results page. Google stated that “sometimes Google may translate the title link and snippet of a search result for results that are not in the language of the search query.” Google said it did this because “a translated result is a Google search feature that allows users to display results from other languages in their language and can help publishers reach a wider audience.”
These translated results work for Indonesian, Hindi, Kannada, Malayalam, Tamil, Telugu languages at the time of this story’s publication. It should only be available on mobile devices with any browser that supports Google search.
Once the user clicks on the translated search results link, Google said that “all other user interactions with the page are through Google Translate.” Google said you can opt out of this via a meta robots notranslate tag. Here are more details on accepting or disabling translated results.
Brodie Clark was the first to spot this and wrote “a new search appearance filter surfaced in Google Search Console this month titled ‘translated results’. The filter is for situations where Google has translated the title link and snippet of a web page into search.
Why we care. Google now gives us an idea of how these searchers interact with our site through Google Search. We can see what they search for, what pages they access, on what dates, what devices and from what countries.
More data, more information, helps us as site owners, publishers, content writers and SEOs.