Google’s Planned Cost-Cutting Measures Claim Pixelbook Division


As Google braces for what it believes to be worsening economic conditions, one of the first public casualties of its cost-cutting measures appears to be its laptop division responsible for the company’s flagship Pixelbook hardware.

The Verge reports that people familiar with the matter confirm that Google has “cancelled the next version of its Pixelbook laptop and disbanded the team responsible for building it.”

The news follows Alphabet CEO (Google) Employee Note Sundar Pichai that explained a slowdown in hiring at the company as well as other cost-cutting measures adopted to prepare for a period of economic uncertainty.

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Due to the progress made in hiring so far this year, we will slow the pace of hiring for the remainder of the year, while supporting our most important opportunities. For the remainder of 2022 and 2023, we will focus our hiring on engineering, technical positions and other critical roles, and ensure that the great talent we hire is aligned with our long-term priorities.

To move forward, we must be more enterprising, work with greater urgency, sharper focus and more hunger than we have shown on sunnier days. In some cases, this means consolidating where investments overlap and streamlining processes. In other cases, it means pausing development and redeploying resources to higher priority areas. It is up to all of us to make the company more efficient; we’ll be creating more ways for you all to engage and share ideas to help you out, so stay tuned.

Interestingly, the new Pixelbook news comes after several quarters of declining Chromebook sales in its biggest market, North America. Before the pandemic, Chromebook sales had surged and with many teachers and schools placed in quarantine, the environment of laptops and low-cost educational software catapulted Chromebooks to the 1st or 2nd position of devices sold for a quick minute. .

Unfortunately for Chromebooks, life is slowly returning to a new normal, and the accelerated sales journey of low-cost laptops has since died out.

While it’s only tangential, Google pulling the plug on this year’s Pixelbook and disbanding the team seems to reflect market realities for the company.

The Pixelbook division seemed less cohesive and more confusing than its smartphone counterpart, where hardware releases were years apart, design languages ​​changed with each release, and due to the operating system, fewer notable features were highlighted.

Ultimately, Google makes software and sometimes hardware, but its expertise lies in algorithms and development. Similar to Microsoft, Google’s Chromebook legacy is based on the software and services it provides to third-party hardware manufacturers.

While the Pixelbook may not be an ongoing effort at Google, many manufacturers will create hardware designs based on the operating system developed and provided by the company, we’ll just have to wait and see if Google decides to re-enter the market. in the future with a new vision of ChromeOS on hardware.

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