Football – Mercato – PSG
Last summer, PSG managed to secure the services of Lionel Messi, free after the end of negotiations with FC Barcelona for an extension. For his first year, the Argentinian is far from having met expectations on the green rectangle, but the results are very different financially. Thanks to the sevenfold Ballon d’Or, the capital club is coming out of a historic season marked by record figures.
Seeing the heart rate Barcelona unable to complete the extension of Lionel Messithe PSG did not hesitate long. Last summer, the capital club carried out one of the most significant operations in the history of football by securing the services of the Argentinian, forced to leave Catalonia due to the financial problems of the Barca. ” We do not discuss a player with seven Ballon d’Or. Messi wrote history”confided this week Nasser Al-Khelaïfi in the columns of the Gazzetta dello Sport when returning to the arrival of The Pulga. For his first season away from heart rate Barcelona, Lionel Messi was necessarily expected but did not meet expectations, with 11 goals and 15 assists in 34 matches, a mixed record of which the president of the PSG : “ It’s true that it hasn’t been his best season, but after more than twenty years at Barcelona, he discovered a new country, a new city, a new league, a new team, a new culture. This also goes for his family. He even took the Covid. It hasn’t been easy. I am sure that next season we will see the best Messi. After only one year, his transfer is already a financial affair. » If the sporting contribution of Lionel Messi is indeed debatable, its financial profitability does not give rise to any debate.
A turnover of 700M€ for PSG, more than 300M€ in revenue
“ Look at the case of Messi. It was the same, they said it was financially impossible and we made money with Messi. » Asked by brand Tuesday on the repeated attacks against the PSG about financial fair play, Nasser Al-Khelaifi was shown in the niche, evoking the important contribution of Lionel Messi on the Parisian checkouts. Three days after this release, the Spanish daily wanted to verify the statements of the Parisian president by focusing on the profits made after the signing of the Argentinian, and they are indeed significant, not to say historic. According brandthe PSG increased its turnover, which now stands at €700 million thanks to Leo Messiand the club now wants to do better thanks to the extension of Kylian Mbappe. We note in particular the arrival of ten new sponsorship contracts, including Dior, following the arrival of the sevenfold Ballon d’Or in the capital. ” We’ve definitely seen growth in areas where we were able to close 3-5 million deals and now they’re between 5-8 so the impact is huge “, judge Mark armstrongDirector of Sponsorship Paris Saint Germain. With Messithe club was also able to step up a gear in the field of cryptocurrencies as explained armstrong at brand : “ We were in the process of doing a cryptocurrency deal before signing Messi and in the following weeks the price skyrocketed because people showed more interest in jumping on board. For the first time in its history, the PSG has exceeded 300M€ in revenue, specifies the Iberian media.
Mercato – PSG: Al-Khelaïfi steps up for Operation Messi https://t.co/WbevEhhvJW pic.twitter.com/ke75gZ4kSe
— le10sport (@le10sport) June 22, 2022
“It is clear that this is a turning point”
Unsurprisingly, the Paris Saint Germain also exploded the number of jersey sales by signing Lionel Messi. After having already taken an additional step following the transfers of Neymar and Kylian Mbappe in 2017, the PSG did better until reaching a figure ” mad ” in the club’s own words relayed by brand. For the first time, the Parisian team has crossed the milestone of one million jerseys sold around the world, 60% of which were flocked with the number 30 of Lionel Messi. the PSG thus became the club that sold the most tunics last season with Manchester United, and this while the supply was far from meeting the demand generated last summer. ” Demand has increased by 30-40% and what can really slow it down is supply. When a signing of this magnitude happens, Ronaldo to United for example, you’d think he’s going to be paid off by selling shirts, but that’s not the case. You cannot produce many additional jerseys. The agreement aims to guarantee very important minima, but we cannot meet the demand for Messi’s shirts. We have reached the ceiling. No one can answer this request. We already sell a lot of shirts, maybe more than any other team in the world for a single player, and that puts us on the next level. We have a high demand for lifestyle products, the revenue from the Jordan brand is huge, but the demand increases even more when you sign a player like Messi. “, Explain Mark armstrong at brand.
Finally, the signing of Lionel Messi has, unsurprisingly, caused the counters of the PSG on social networks. The club gained 15 million followers on all platforms as soon as the operation was formalized and exceeded the 150 million follower mark for the first time. ” We gained an average of 1.4 million (people) per week and we were the first club to reach 10 and 20 million followers on TikTok, and the biggest French brand on Instagram “, precise armstrong. the PSG went from 38.5 million followers to 60.9 million today on instagramalmost double since the arrival of the Argentinian. brand concludes with box office receipts which have seen a significant increase thanks to the new issue 30 of the PSGbringing Mark armstrong to qualify as ” turning “the last season:” There are no more tickets to every game, with record revenue among European clubs per seat, with eight times as many fans going without tickets or VIPs, so clearly this is a turning point “, confides the director of sponsorship of the PSG. We understand better why Qatar refuses to consider a departure from Lionel Messi this summer.