Saden: US Ambassador to Guinea Receives Winners of Google Contest


Three months after the “digital tools for innovation” competition organized by the Salon des Entrepreneurs de Guinée (Saden) in partnership with Google, the winners were received this Thursday, September 15 by the United States Ambassador to Guinea in his residence. It was a way for Troy Fitrell and his family to ask the various winners to report halfway through the management of the money they received.

Mariama Ciré Diallo, in charge of external relations for Min Kadi Transports, which operates in garbage collection, winner of the digital innovation competition, reviewed some actions carried out by her company in Pita where she is based.

“It helped us a lot. We had a much greater impact on the population because we relied on awareness. We said to ourselves that it’s good to pick up the garbage, but the population has to be made aware, educated. So we rely a lot more on raising awareness through rural radio campaigns and educational talks. With the funds we received, we went much more towards the population and people adhered. The training we took even allowed the manager to take another online training. The fund also allowed us to buy digital tools to be much more digital with the company. We are in it and it is already progressing. Thanks to this award, we had a lot more visibility,” she rejoiced.

For his part, Souleymane Camara, Commissioner General of Saden thanked the United States Ambassador to Guinea for the support and accompaniment to the various activities organized by Saden. He used the occasion to challenge Troy Fitrell and his team so that they can continue to support the Saden and Guinean entrepreneurs with training, coaching and mentoring in addition to funding.

“I would like to question the Ambassador on the need to continue the exercise which was started three months ago. What is often difficult with us is to start something without going to the end. It is important that all these entrepreneurs who have taken part can be supported more consistently throughout the year and that when a year comes around, we can recruit a new cohort of entrepreneurs in other fields. Maybe and we can do something in a kind of continuity and it’s not just a first attempt and we stop there. So we would really like to have your support for this kind of project. We as Saden meet many of them every year in our training and other activities. There is a real need for support more than a need for funding, it is a need for coaching, training in financial management and all kinds of support. We really need all kinds of support for these entrepreneurs. So we would like to have the United States Embassy by our side, particularly in the context of the Saden that we are organizing on October 12 and 13, but on a slightly more continuous basis. Every month, we organize training for entrepreneurs, in general we receive only twenty or thirty. It would be good if today we could have about fifty, a hundred, that we could equip on a regular basis,” he asked.

This call from the Commissioner General of the Guinea Entrepreneurs Fair seems to fall on good ears. Because, the ambassador was favorable to his request.

“Tonight, we wanted to listen to these entrepreneurs to understand three months later, what results they were able to achieve. In addition, we brought together representatives of banks, entrepreneurs, coaches to network, to share their experiences with young entrepreneurs. It is also an opportunity for young entrepreneurs to forge new relationships. The Saden does a lot to support young entrepreneurs. The United States Embassy and Google, which is one of the biggest companies in the world, the future is in Africa, the future is in Guinea, Google knows it and that is why they are came to Guinea. We will support the Saden in training, coaching and many other areas,” he promised.

It should be noted that the fourth edition of the Salon des entrepreneurs de Guinée will take place on October 12 and 13 in Conakry under the theme: “Women’s entrepreneurship, engine of socio-economic development and inclusive growth”.

Diop Ramatoulaye

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