Senegal: Envol City joins the Basketball Africa League as an official partner


– La BAL and Envol City will mobilize their fans in Senegal from next season –

– The top eight BAL teams will face off in the BAL knockout and final rounds in Kigali, Rwanda, May 21-28.

DAKAR, May 12, 2022 – The Basketball Africa League (BAL) and Envol City – an unprecedented real estate project in Diamniadio, Senegal – today announce a multi-year partnership whereby Envol City becomes official partner of the BAL and the national partner of the league in Senegal.

Starting in the 2023 season, BAL and Envol City will collaborate on fan engagement initiatives, showcasing the convergence of sport, music, food, art and fashion, especially during BAL Fan Zones organized during matches played in Dakar. The first BAL Fan Zone was held in Dakar from March 5-15, featuring a DJ, live musical performances, concession stands, merchandise sales, as well as the chance to meet NBA and football legends. basketball, among others. Envol City will also partner with BAL in the broadcasts of the 2022 BAL Playoffs, where the top eight teams from the league’s Sahara and Nile Conferences will face off in a single-elimination tournament and finals at Kigali Arena, Rwanda, May 21-28.

“We are very happy to partner with Envol City to mobilize BAL fans in Senegal, while illustrating Africa’s ability to establish itself as a world leader in sports and entertainment,” said Amadou Gallo Fall, President of BAL. “Envol City shares our commitment to a modern and innovative future for Africa, and we look forward to working together and harnessing the unifying and transformative power of sport to provide fans and guests of the BAL unforgettable experiences. »

“Envol City is an innovative and modern real estate project, resolutely turned towards the future”, declares Moctar Thiam, CEO of Envol City. “We approach the Africa of tomorrow with an ambitious, innovative vision that drives excellence. It is therefore quite natural for us to establish a partnership with the BAL, which enjoys a strong reputation on the continent and beyond. Through this strong partnership with the BAL, we intend to set an example for Pan-African youth and pave the way for a common vision of Africa’s future. »

Envol City joins BAL’s list of world-class marketing partners, which includes founding partners New Fortress Energy (NFE), Rwanda Development Board (RDB), NIKE, Jordan Brand and Wilson, as well as official partners Alley -Oop Africa, Attorney General Alliance (AGA) – Africa, Destination Senegal and Air Senegal, Flutterwave and Hennessy.

The 2022 BAL season brings together the 12 best club teams from 12 African countries, for a total of 38 matches in three cities and over three months: Dakar (March 5-15), Cairo, Egypt (April 9-19) and Kigali (21-28 May). La BAL is broadcast in 14 languages ​​in 215 countries and territories through free and pay television broadcasting partnerships with Canal+, ESPN, NBA TV, Tencent Sports, TSN, American Forces Network (AFN), Voice of America (VOA), TV5Monde and VisionView TV, and live broadcasts on the NBA app, NBA.com and NBA.com/BAL.

The BAL 2022 knockout phase will begin on May 21 at 8:30 a.m. ET / 2:30 p.m. CAT with the match between Petro de Luanda of Angola (4-1) and AS Salé of Morocco (3-2), followed by the match between Rwanda’s REG (4-1) and Cameroon’s FAP (2-3) at noon ET / 6 p.m. CAT. The quarter-finals will be played on May 22 with Tunisia’s US Monastir (4-1) against South Africa’s Cape Town Tigers (2-3) at 8:30 a.m. ET / 2:30 p.m. CAT, followed by the defending champion of the BAL, Egypt’s Zamalek (5-0) vs. Guinea’s SLAC (2-3) at 12 p.m. ET/6 p.m. CAT.

The winners of the quarter-finals will face off in the semi-finals on May 25 to advance to the BAL 2022 final, which will take place on May 28 at 12:00 p.m. ET / 6:00 p.m. CAT and will be broadcast in Africa on ESPN, Canal+, VisionView TV and VOA radio, and globally on AFN, ESPNews, NBA TV International, Tencent Sports, TSN, the NBA app, NBA.com and NBA.com/BAL.

About Envol City

Located 30 km from Dakar, in the heart of the urban center of Diamniadio, Envol City, “the chic district of Diamniadio”, is much more than a real estate project: it is a vision of the Africa of tomorrow based on the excellence and innovation. Three interconnected spaces offer high-end accommodation, residences and services – Espace Dakar, Espace Timbuktu and Espace Lagos – surrounding the United Nations House, a real hub of openness to the world. Between modernity – through its programs and services – and tradition – through the materials used and respect for the environment – ​​Envol City has the best of both worlds in store for you. Characterized by its modern, sustainable and timeless bioclimatic architecture, perfectly adapted to the tropical climate, Envol City forges a perfectly harmonious relationship with the existing environment.

About the BAL

The result of a partnership between the International Basketball Federation (FIBA) and the NBA, the BAL is a new professional league bringing together 12 teams from all over Africa. The BAL is inspired by the competitions organized in Africa by FIBA ​​and marks the first collaboration of the NBA to manage a league outside North America. Fans can follow the BAL on Twitter, Instagram and Facebook (@theBAL) and subscribe to www.theBAL.com to stay informed of its latest news.

Leave a Comment