Zoom dreams of competing with Slack, Microsoft, or Google Workspace

Zoom, a videoconferencing application that exploded during the confinements due to the Coronavirus, wishes to take an additional step in its development. To achieve this, the company located in San José, California, has developed new calendar and messaging applications quite similar to those available on Microsoft Teams, Google Workspace or Slack. The company has also centralized several of its features in a single platform to help professionals collaborate with each other.

Zoom takes on enterprise messaging tools with Teams Chat

Building on its success since 2020, Zoom continues to improve its video conferencing service by bringing new features. Automatic transcription, live translation, end-to-end encryption on its mobile application, a whiteboard, gesture recognition, or Immersive View, the platform has evolved a lot in almost three years. To succeed in achieving this result, the firm acquired numerous start-ups including Kites, specializing in instant translation, and even tried to buy Five9 for 15 billion dollars, a sale refused by the shareholders of the software provider based on the cloud.

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For several months, Zoom has been offering a service equivalent to Microsoft Teams and Slack called Zoom Chat. The company announced that this platform will change its name to Zoom Team Chat. Its objective is to become a kind of collaborative hub where it will be possible for a person to be able to have a multitude of interactions with their colleagues.

As Janine Pelosi, Chief Marketing Officer, told The VergeZoom Team Chat brings messaging, file sharing, third-party integrations, video, voice, and whiteboard together in one place to simplify how you collaborate“.

Written chat, voice chat, video calls, creation and management of events, etc. Everything is concentrated in a single application to promote collaboration. Picture: Zoom.

The creation of this platform also makes it possible to distinguish chat and collaboration functions from the features available in the standard Zoom application.

New messaging and calendar services will expand Zoom’s range

At the same time, the firm has offered new tools in recent years and unveiled its new strategy: to become a real platform dedicated to productivity by offering a multitude of services. Zoom has, for example, launched Zoom Events, a tool for managing virtual events found in Zoom Teams Chat, but also Zoom Apps to promote the integration of third-party applications and Zoom IQ, a tool for analyzing exchanges with its customers.

AccordingThe Information, Zoom has been developing its own message and calendar service for two years. These two applications are known internally as Zmail and Zcal and will aim to better compete with Microsoft Office and Google Workspace. Zmail and Zcal could launch as soon as the end of the year and be announced at Zoomtopia, the company’s annual conference in November.

If before, Slack was the undisputed leader in business messaging, the arrival of Microsoft Teams put an end to its supremacy by grabbing a good part of its users. Zoom, in turn, wants to start building its own ecosystem and seems convinced that it can win over many users against the giants Google and Microsoft.

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